Icelandair

“Working with Icelandair has been invaluable in helping develop the product as it relates to larger, more complex operators. By sharing their vast operational expertise, it’s helped us to create the best document management solution available to small and midsize airlines.”
– CTO Richard Sandström, Web Manuals

When Icelandair began to research document management solutions for editing and distributing their operations and management manuals, they didn’t imagine choosing a small Swedish start-up. However, after numerous demonstrations and discussions with Co-founders CEO Martin Lidgard and CTO Richard Sandström, it became quickly apparent that Web Manuals was the only provider that could supply Icelandair with the editing power, compliance assurance, and distribution control they needed. Lidgard explains: “We’re naturally thrilled Icelandair has chosen Web Manuals after an intensive eight-company tender process. With Cloud-based HTML5 technology and an emphasis on creating a smooth user experience, the many benefits of Web Manuals including applications for both ipad and Windows electronic flight bags, was enough to convince Icelandair that we were the solution they needed.”

Andri Áss Grétarsson, Senior Vice President of Operations at Icelandair, expands on the selection, “we chose Web Manuals because of the application’s functionality and user-friendly interface. The constant development and frequent changes to aviation requirements have created significant challenges in maintaining compliant documentation. Thanks to Web Manuals’ compliance libraries, these editing requirements will now be easily highlighted for our team to address.”

At the time in 2014, Web Manuals 4.1 ‘Eaglerock’ allowed Icelandair to digitize and distribute a vast range of operational and compliance documentation to some 1,600 users throughout the airline, yielding significant savings in time and administrative costs and improving regulatory compliance. From the start it was apparent that both companies would benefit and push each other to evolve; Web Manuals’ product and Icelandair’s processes. Web Manuals welcomes this evolution of their product, historically basing over 50 percent of the updates and new features on customer feedback. They receive this through maintaining a close working relationship with customers and hosting the yearly customer GO DIGITAL Conference. 

Evidence of Icelandair’s impact on the Web Manuals product is everywhere, from the Windows app to the permissions view, which is something clearly understood by Sandström, “we can’t imagine all the ways that our product can or should be used, so we take advantage of our customer’s vast operational experience and eagerly accept feedback and suggestions. Our product wouldn’t be nearly what it is today without the mutualistic relationships we have with our customers such as Icelandair. We will never stop improving the product to give our customers the most powerful and intuitive tool in the industry.”

The latest version of Web Manuals’ internationally trusted application was rolled out this summer to Icelandair to much fanfare. The release of the totally redesigned and highly anticipated Version 6.0 ‘Gripen’, along with a new release of the Windows app for Icelandair’s crews, was met with excitement from both parties. “We are already looking forward to 6.1 and can’t wait to share what we’ve been working on with all our customers that have spent so much time and effort with us at events like GO! in order to make their voices heard. Where does the product go from here? You’ll have to wait and see…”, hinted Sandström.